The Most Powerful Brandmark

Creating a Brand for a business is no simple matter- unless you want the Brand to be boring and have no lasting power. The Brandmark of a business is the Logo that is the most powerful first impression a business has. If your business has a poor Logo it doesn't reflect well on the quality and professionalism of the products or services you offer.

SLDS can work with a team of professionals to get the Brandmark designed over a period of 3 weeks following an Identity Design Process that is taught and practiced in leading arts institutions around the world.

A small summary of the process is as follows:

• 50 small sketches and ideas are drawn on paper and brainstormed by each member of the team.


• The team collectively votes on the top 5 rough-sketches, usually a combination of letterform and symbol designs.


• Once the top 5 are selected based on first-impressions, power, meaning, and lastability, they are presented to you for your selection and feedback.


• Based on your selection and feedback, the team refines and re-designs these digitally, and submits them again for review. At this point, no more designs can be created without further expenses.


• The 5 Winning designs must now be reduced to 3 by process of elimination.


• The winning 3 designs are refined digitally and presented for your review.


• Lastly, the final logo is selected through process of elimination


• The Final Design is refined, cleaned, and perfected.

The process typically takes 3 weeks, but it guarantee's a quality and professional logo that will last.

SLDS will need to know 3 Core Values that you might want to portray in the logo that pertains to the future of the company.

Feel free to go into detail about describing or portraying your ideals- since we can use this information later for any other work we might do for you.

This will enable us to creatively brainstorm some solid ideas during the sketch process as well as portray an overall feel for your companies "identity" in one simple, clean, powerful Brandmark.